The North Face is an outdoor equipment manufacturing company established in 1968 in San Francisco, California. It manufactures a variety of outdoor products such as tents, backpacks, and sleeping bags to name a few. Their main target customers for their products are mountain adventurers involved in activities like hiking, trekking, rock and mountain climbing etc.
The North Face was established by Douglas Tompkins and Dick Klopp. The name North Face was chosen to symbolize the toughness of the company’s products, as in the northern hemisphere the most difficult climbs are on the north face of a mountain. The North Face logo is a quarter circle with a red background and two lines running within the quarter circle, symbolizing one side of the mountain.
The huge success of The North Face gear is due to the popularity it enjoys among college students and professional mountaineers. The company’s products are generally on the higher end of the price spectrum and this has led to a strong counterfeit market of its products. The counterfeits are, however, very easy to identify as their logos are always somewhat misplaced and the products lack good finishing.
The North Face tents and their other products can be conveniently bought online, from their own website, and from many other major online retailers. But you should go for an online purchase only if you are sure about what you want. In addition to the online stores, The North Face products can also be bought at offline retail stores across the world.