If you just started a furniture repair franchise in Baltimore, you may have noticed a spike in business this spring. This is because so many families have started their spring cleaning and stopped procrastinating about those household projects.
While the economy has negatively impacted the sale of almost anything “new,” it is helping businesses who repair household items. A more practically-minded, do-it-yourself trend is sweeping the nation. As a result, furniture repair franchises have been opening up in record numbers across the country, especially in Baltimore. While this is great news, it may be difficult to set yourself apart from all the “handyman” businesses offering similar services.
So how do you market yourself as a new franchise business? Well, it starts with identifying your target audience and reaching them at a time when they are willing to pay for your services. This doesn’t mean running an ad during sports programming on Sundays. There is a much less expensive idea that will guarantee a great response and a loyal customer base.
The best way to get a man’s attention - especially during the warmer months - is through his golf game. No, that doesn’t mean sending them a gift certificate for free golf, but you could try advertising your furniture repair franchise on a logo golf ball. Not only are they inexpensive to buy in bulk, they are welcomed by golfers everywhere. A logo golf ball will ensure that your business’ name and contact information is “top of mind” whenever your best prospects get out on their favorite course, and it will remind them of a great way to get more time on the golf course this summer. When they see that golf ball with your furniture repair franchise’s name on it, they will remember that it was your company that took that project off their hands and allowed them to golf more in the first place.