While the Roche-distributed diet pill Xenical requires prescription, the Alli diet drug does not require any prescription for customers to purchase it. The recently launched Orlistat product is Xenical’s lower dose version and is the first of its kind to be approved by the Food and Drug Administration in the United States as an over-the-counter (OTC) pill. The Alli diet pill package, released by GlaxoSmithKline last 2007, includes a Welcome and Companion Guides; a Daily Journal, a Guide to Healthy Eating, a Calorie and Fat Counter, online access to diet plan, as well as Quick Fact Cards. GSK’s Consumer Health Care division Vice President for Weight Control in Pittsburgh, Steven L. Burton, said that the pharmaceutical company expects to alter people’s perception of weight loss. He further reveals that because of the introduction of heavily advertised and well-hyped products that do not deliver the expected results, people have become discontented with these fad diets. With the entry of Alli in the weight loss market, people now have a better alternative, one that works hard to deliver its mission of helping customers lose weight in a more convenient way. Alli supports the body throughout the process of dieting and losing weight by blocking the quantity of fat the body takes in from dietary fat. However, the regular intake of the medicine is not the only effective way to use the product effectively; it also requires regular exercise and good eating habits. GSK is quick to state, however, the Alli diet drug does not work like magic and that successful weight loss involves healthy practices in exercise and eating.